What Is a Fractional CMO and Why Do Construction Companies Need One
A fractional CMO is a senior marketing executive who works with your company on a part-time basis, providing the strategic leadership of a full-time Chief Marketing Officer without the full-time cost. For construction and industrial companies that need serious marketing leadership, a fractional CMO is one of the highest-leverage investments available.
What a Fractional CMO Actually Does
A fractional CMO works inside your business on an ongoing basis to build and execute a marketing strategy aligned with your revenue goals, manage your marketing team and vendors, set up systems for lead generation and brand building, and hold the team accountable to results.
Why Construction Companies Are Underserved by Traditional Marketing
Most marketing agencies do not understand construction. They apply consumer tactics to B2B industrial buyers and measure success in website traffic rather than qualified leads and awarded contracts.
A fractional CMO with construction and industrial experience brings a completely different framework. They understand long sales cycles, relationship-driven procurement, and the role of credibility in winning commercial work.
The SET Marketing Fractional CMO Model
SET Marketing was built by Chris Marchese, who spent 15 years as a millwright before building a marketing and capital access business for industrial and construction companies.
Book a call with SET Marketing to explore what fractional CMO support looks like for your business.
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